Fintech / AI · MVP

Sponsored payments

Pay with attention, not money.

We help merchants increase profit by letting consumers pay less through sponsor-funded actions.
Update for AltaLab · payattention.now

9:41

✓

You’re all set!

2 hours parking, free

You paid $0 · normally $10

Founders with fintech & B2B2C exits

Andrey Monastyrskiy

Co-Founder & CEO

Founded and sold a B2B2C startup to X5 — today it processes $700M+ in GMV. Founder experience, B2B2C marketplace knowledge and performance-marketing insight.

LinkedIn ↗

Two founders who have lived both sides of the marketplace — building B2B2C products and running performance marketing themselves.

Danil Larionov

Co-Founder & CPO

Product Owner at Revolut, working on fintech products with mechanics close to PayAttention. Leads product strategy and AI-driven customer flows.

LinkedIn ↗

Elevator pitch

We help US parking operators double gross profit per transaction

Parking is low-margin — on a typical $10 transaction the operator keeps roughly $2.
PayAttention adds a sponsor-funded checkout option that lets drivers park for free instead of paying.
Drivers unlock free parking by completing a verified sponsor action; the sponsor covers the fee and pays a success fee.
That creates ~$2 incremental profit for the operator and ~$2 revenue for PayAttention on each $10 ticket.

$10

Typical parking ticket

~$2

Operator profit today

+~$2

Extra profit with PayAttention

+~$2

PayAttention revenue

50 MVP transactions · 70%+ conversion into verified actions · raising $500K with $150K committed.

Problem

Parking operators keep only ~$2 on a $10 ticket

Parking is a thin-margin business.

They can’t easily raise prices without losing drivers, and they have few other ways to earn more from the same parking spot.

P

Downtown Garage2 hours parking

Pay & exit

Tap to pay for your parking session.

✓ 2 hours · Bay 42

✓ Contactless exit

$10 total

Pay $10

Operator keeps ≈ $2

🪙

≈ $2 kept

Rent, staff & card fees eat the rest — thin margin on every car.

Solution

A sponsored payment option at checkout

Drivers park for free after completing a verified sponsor action — the sponsor funds the bill, the operator earns more, the price stays the same.

9:41

P

SkyParkParking checkout

Pay for parking

Choose how to pay for 2 hours.

One quick task covers your parking

→

Get a free Lemonade car quote

Takes ~3 min · no card charged

Complete it → your $10 parking is covered

Start task

You can skip anytime and pay the regular fare

✓

You’re parked

2 hours · covered by Lemonade

$0 charged

Live product · running today

1

At checkout, pay $0 instead of $10.

2

Pick a sponsor, do one short action (~3 min).

3

The sponsor pays for your parking.

Live product · running today

Watch parking covered

1

At checkout, pay $0 instead of $10.

2

Pick a sponsor, do one short action (~3 min).

3

The sponsor pays for your parking.

Product

Three sides: operator, driver, advertiser

A payment option that helps parking lots earn on each transaction instead of paying fees on each transaction.

      1
🅿️For the parking operatorOnline & offline
An alternative payment method for parking checkout. Integrate it into online booking and payment systems, or place a QR code at the gate, kiosk or ticket machine. The operator keeps their existing flow — PayAttention adds a sponsor-funded option that creates incremental revenue.
Online checkoutQR at locationKeeps existing flow

      2
🚗For the driverWeb flow + mobile app
Choose PayAttention at checkout, attach a card, and get up to 24h to complete a verified sponsor action — trying a driver app, checking an insurance quote, or applying for an auto-loan offer. Complete it and the sponsor covers the bill; skip it and the card is charged the parking fee.
Web + app24h windowCard as backup only

      3
📣For the advertiserPay per verified action
A performance channel to acquire high-intent drivers. The advertiser sets the target action, payout and budget; we show the offer to drivers already in a car-related payment moment. Every action is verified before the advertiser is charged — no impressions, no clicks, only completed actions.
CPA only · verifiedHigh-intent driversSet action · payout · budget

    

Complementary: free parking for drivers — pay with attention, not money.

Business model

Advertiser CPA — a 20% success fee, split with the operator

The sponsor covers the parking fee and pays a success fee when the driver completes the action.
PayAttention shares part of the fee with the parking operator and keeps the rest as revenue.
On a typical $10 ticket: ~$2 incremental profit for the operator and ~$2 revenue for PayAttention.

PayAttention20% success fee

📣

Advertisers

Guaranteed customers

🚗

Drivers

Park for free

🅿️

Operators

Extra revenue

Win · Win · Win

Traction

First 50 transactions processed — the concept works

50

End customers

$200

Revenue to date

70%

Of users complete tasks

$0

User acquisition · partner traffic

Growth: 2 big integrations in progress · 4 more prepared.

Market

US parking is the wedge — the rail goes further

TAM · GMV → PA rev

SAM · GMV → PA rev

SOM · 3-yr

Parking

US parking lots & garages · go-to-market

~$13B

→ ~$2.6B

~$4.5B

→ ~$900M

~$45M → ~$9M

Travel

Upgrade upsells — seats, rooms, insurance

~$21B

→ ~$4.2B

~$3.8B

→ ~$757M

~$300M → ~$60M

Subscriptions

Checkout drop-off & paywall recovery

~$10B

PA revenue

~$5.7B

US-addressable

~$120M ARR

5–8 yr

All figures are PayAttention revenue at a 20% fee on routed GMV.

Competition

Why PayAttention wins

      ①
💳BNPLKlarna · Affirm · Afterpay
BNPL splits payment into installments, but the user still pays the full price — just later. It adds credit risk and doesn’t fit low-ticket. PayAttention isn’t credit: the user pays less or nothing, the merchant gets full price immediately, and there’s zero financial risk for either side.
Klarna ~$5BAffirm ~$28BAfterpay $29B exit

      ②
🧾Checkout monetizationRokt · Paylode · Aftersell
These platforms show third-party offers during or after checkout to squeeze extra revenue from completed transactions — they only work when the user already paid. PayAttention recovers failed checkouts at the moment of price rejection, not after the sale.
Rokt $3.5BPaylode $5.5M seedAftersell acq. by Rokt

      ③
🎰Rewarded ads & offerwallsadjoe · ironSource · Swagbucks
Users earn points or in-app currency for watching ads and completing micro-tasks in standalone apps with no link to a product’s paywall. PayAttention is embedded in the checkout — the reward is the product itself, not points in a separate app.
adjoe BertelsmannironSource $4.4BSwagbucks 120M users

    

Additional information

Same rail, more markets

The logic is identical everywhere: instead of losing a high-margin sale, the merchant offers a sponsor-funded option where the user completes a verified action.

✈️

Travel

Customers reject high-margin add-ons — seat upgrades, baggage, insurance, lounge, eSIMs, hotel upgrades. A sponsor covers the add-on. TAM ~$21B → ~$4.2B revenue · SAM ~$757M · 3-yr SOM ~$60M.

🧸

Parenting · side hypothesis

Parents face constant high-intent purchases and subscriptions, and many parenting companies can be both publisher and advertiser. US childcare ~$65B · baby care ~$34B · fast-growing parenting apps.

Founder edge: Andrei has an exit from a previous company with a similar business model; Danil brings deep fintech expertise from Revolut.

The ask

Raising $500K — $150K already committed

● $150K committed 50 MVP transactions · 70%+ completion 2 integrations live-bound · 4 prepared

Andrey Monastyrskiy

Co-Founder & CEO

ao.monastyrskiy@gmail.com LinkedIn ↗

Danil Larionov

Co-Founder & CPO

LinkedIn ↗ payattention.now